There's revenue in your Mailchimp list you can't see yet.
It's the buyers your list treats as one audience — the repeat purchasers, the lapsing, the quietly high-value — all getting the same campaign. We read your Mailchimp and store data, name your real buyer types, and hand you the campaigns built to reach each one. Free, back in about a day.
Mailchimp
Shopify
WooCommerce
Meta Ads
Google Analytics
- $28K–$340KRevenue found per audit
- Up to 2.4×ROAS on your best-LTV buyers
- Up to 3.8×Reopen lift on a cold list
- 23%Of email spend going to waste
Your best customers are leaving and you never see it happen.
Most of your revenue comes from people who already bought once. They liked the product enough to come back, then somewhere around day 90 they quietly stopped opening. Not angry, just gone. You're still sending them the same Tuesday email a brand-new visitor gets, because your store can't tell the two apart. The leak was never your traffic. It's the buyers you already paid to win, slipping out the back while every report says things look fine.
The repeat buyer who went quiet.
Someone ordered three times, loved it, then stopped opening around day 105. Nothing flagged it, because no flow was watching that group.
Your best customer gets your worst email.
The top 10% by spend lands in the same broadcast as a one-time browser. The people worth the most to you hear from you the least.
One list, one Tuesday send.
First-timers, loyalists, and the about-to-churn all get the same email and the same offer. The average looks healthy while the edges bleed off.
Four things you get, every time.
Your six buyer archetypes.
Six real groups, pulled from how people actually buy from you: how often, how much, and what. Each one gets a name your whole team can use in a meeting.
Where the money is.
We show you which group actually pays the bills, which one your emails ignore, and where you're handing out discounts you didn't need to. It's usually more lopsided than you'd guess.
The activation map.
Two to four specific pockets of revenue you haven't touched yet — the kind of thing sitting in your order data that a standard store report will never surface.
18 campaigns, ready to send.
Three campaigns for each archetype, ranked. You get the subject line, who it goes to, when to send, the angle, and the segment built in Klaviyo, Mailchimp, or Omnisend. Ship the top three this month and work down the list.
A few minutes after you connect.
Six buyer archetypes named from your actual orders, plus three ranked campaign briefs against each one. Sample shown; your archetypes and campaigns will be specific to your store.
What other ecommerce brands didn't see.
Lookalike seeded from every paying customer.
Top-LTV cohort delivered 2.4× the ROAS of the broad seed.
Welcome series running on every new subscriber.
23% of sends were hitting customers who'd already placed a second order.
Sitewide promo every other Friday across the whole catalog.
Four products accounted for 71% of the discount margin loss.
Six months of first-time-buyer messaging to a cooling list.
Three new subject lines lifted reopen rate 3.8× in the first week.
Connects to the stack you already use.
Read-only. About five minutes to connect. The audit reads your ecommerce, email, ads or analytics, whichever you run, and hands back the dollar number, your top archetype, and a campaign brief built for them.
Built for operators who don't have time to build dashboards.
Persona LM is an audit and a campaign service. It runs on your Mailchimp data, your email tool, and your Google Analytics. Nothing to log into, nothing to check every morning. You get a one-screen audit, free. Then — if you want it — the full brief for $129, a fresh campaign every Monday at $50/mo, or done-for-you at $500/mo. Pick the one that fits your week.
- 5 minto connect
- ~5 minto audit
- $129for the full brief
- $50/mofor the weekly drip
- Another analytics dashboard to log into
- Generic 'email best practices'
- A 90-day implementation
- Annual contract plus retainer
- A one-screen audit with named buyer types
- Campaigns written from your own transaction data
- Five-minute setup, audit on screen in a few minutes
- Month-to-month. Cancel anytime.
If you'd rather not think about email at all, that's the Managed tier. If you want the whole brief in hand so you can ship on your own clock, that's the $129 unlock.
Two ways to run with it.
The audit is yours, free. No card. From there you can unlock the full brief (all six archetypes and 18 campaigns) for $129 once. Or take a fresh campaign in your inbox every Monday for $50/mo. Both cancel-anytime, no annual contract.
The Drip
A new campaign every Monday. You ship it.
- A fresh campaign brief every Monday: subject, preview, body copy, the audience filter, and the send time
- A Friday recap with what shipped, what it earned, and how that compares to brands in your revenue band
- A five-week scorecard so you can see whether the drip is actually moving the number
- Drip W1–W5 stay yours on this workspace forever, even if you cancel
- Prefer commitment? 90 days for $135 or a year for $450 (three months free) — pick at checkout
Who it's for: Operators who already have an email person — or do it themselves — and just need a new angle queued up each week.
Choose after your auditUnlock all 18 campaigns
The whole brief, yours to keep.
- All six buyer archetypes we found, with the campaign idea that closes the gap on each one
- Eighteen full briefs: subject line, body copy, audience filter rules, and send timing
- You ship from your own stack on your own schedule. Nothing new to wire up
- Yours to keep and rerun next quarter or next year
- Bundle The Drip at checkout and your first Monday campaign ships this week
Who it's for: Operators who want the brief in hand so they can run it whenever they're ready, without a subscription.
Choose after your auditFour steps. Most of them are ours.
You connect once, then it's our work until the audit lands on screen.
You connect.
About five minutes. Mailchimp, your email tool, and Google Analytics. The analytics connection is what lets the audit show which leaks are traffic problems vs customer problems. Read-only access, revocable in one click.
We run the audit.
A few minutes. You don't have to do anything.
You see the audit.
Your top archetype, named on screen, with the dollar potential and the campaign that closes the gap. Free.
You decide.
Unlock the full brief for $129 once, take a fresh campaign every Monday for $50/mo, or just keep the audit. We talk Managed on the call if you want a hand running it.
What we get asked.
The questions that come up most often. If yours isn't here, hit reply on hello@persona-lm.com.
Is this just another segmentation tool?
No. Segmentation tools sort customers into groups you define. We name the groups your data is already forming on its own, then tell you what to send each one. The output is campaigns, not a dashboard.
Why Mailchimp?
Because most Mailchimp operators are underserved by the agencies and tools built for Shopify — and the data is just as rich. Shopify support is in beta. If you're on Shopify, ask us and we'll tell you where we're at.
What do you actually see in our data?
Order history, customer email addresses, line items, timestamps. Read-only. We never see passwords or payment information, and you can revoke access in one click.
How big does my store need to be?
We work best with stores doing $500K–$3M GMV. Below that, there's usually not enough data to build reliable archetypes. Above it, we can still help — worth a quick call first.
How is this different from hiring an email agency?
Most agencies start with best practices and bend them to fit you. We start with your buyers' actual behavior and build the campaigns backward from what your data says. Also: our entry is $50/mo, not $4,000/mo.
Can I cancel?
Anytime. Month-to-month. No annual contract, no setup fee, no termination clause.
In a few minutes you'll know where the money is in your store. More than you do right now.
Free audit. Five-minute setup. No credit card. We run a handful of new audits a week — if we're full, we'll tell you when the next slot opens.